Bass Pro Shops General Information

Terming December 31, 2025

Bass Pro Shops

BPS Direct, LLC is an American privately held retailer of hunting, fishing, camping and other related outdoor recreation merchandise.

Landing Page

https://www.vida.com/basspro/

When does Vida receive an updated Eligibility File:
Weekly - every Monday

Announcements- Bass Pro is terming as of 12/31/25. They have messaged their Vida population on their own starting 10/15, Here is the language they would like us to have and use when appropriate.

Beginning January 1, 2026, Bass Pro Shops will be transitioning away from the VIDA wellness platform.
We encourage you to continue your current program and coaching sessions. Your health and personal growth are important to us, and we’re here to help you stay on track. For those requesting new program services, Vida cannot accommodate this request at this time. Please reach out to your HR Support team for programs available to you for 2026 and going forward.
For assistance or more information, please contact HRSupportcenter@basspro.com.

For assistance or more information, please contact HRSupportcenter@basspro.com

Programs and Devices Offered

• For details on programs offered, please review this Vidapedia Card
• For full details on devices offered, please review Device Eligibility Google Doc

Population

• 20,000 eligible members.

Onboarding and Enrollment Details

Vida Email:

https://support.vida.com/hc/en-us/articles/360058631094-Bass-Pro-Shops-Onboarding-and-Enrollment

FAQ

• What Segment is this org in?
  • Employer.
• When did we launch with this org?
  • 1/1/21
• Are Spouses/Dependents Eligible?
  • All outfitters who are enrolled in a Bass Pro medical plan and their spouses are eligible for Vida Health coaching at no charge.
• Is the org on the eligibility file?
  • Yes
• Do we offer Phone and/or Email support?
  • We offer both email and phone support.
• Is VSC outreach involved?
  • No.