Genentech is a leading biotechnology company, acquired fully by the Swiss healthcare giant Roche, becoming a member of the Roche Group in 2009, and now serves as the headquarters for Roche's U.S. pharmaceutical operations in South San Francisco. While integrated, Genentech retains its distinct research identity (gRED) and continues its pioneering work in serious diseases, operating as an independent R&D center within the larger Roche structure, known for transformational discoveries in areas like oncology and immunology
Landing Page: www.vida.com/rightway
Programs Offered: Tier 1 Preventative, Tier 2 Chronic, Tier 3 - (Medical Weight Loss Program), Tier 4 Clinical Obesity Management (use case 2)
VP Card: Use this for administrative and operational checks. It covers Account Eligibility , program details, and exclusions
Devices: Use Standard Device Criteria or Clinical Device FAQs Vendor Transition members DO NOT automatically receive a device form
Prescribing Overview: Use this for clinical inquiries. It houses all Pharmacy Benefits information, including Drug Coverage , formularies, and specific GLP-1 details
Rightway 2026 Resource Guide
| Document Title | Key Focus Area | Critical Information for Agents |
|---|---|---|
| 2026 AE Webinar Rightway Slides | Strategy & Vision | High-level overview of the 2026 partnership, clinical goals for GLP-1 management, and the "why" behind the Rightway/Vida integration. |
| Rightway FAQ | General Support | Answers to common member questions regarding "Who is Rightway?", coverage basics, and how to navigate the partnership. |
| Rightway Mail Order Options | Pharmacy Logistics | Specific instructions for members transitioning to mail order, delivery timelines, and how to set up recurring shipments for maintenance meds. |
| New Member Transition | Onboarding | The "Continuity of Care" protocol. Details on how existing PAs are honored (e.g., the 6-month window for Diabetes GLP-1s) and weight-loss transition. |
| Specialty Pharmacy Overview | Complex Medications | How high-cost or specialty drugs (like certain GLP-1s) are handled, which specialty pharmacies are in-network, and the PA requirements for these drugs. |
- Drug list
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Grandfathering: Roche/Genentech members can continue using their PA till it expires.
- If someone is calling saying their PA is expiring, ensure that they enroll in Vida prior to expiration.
- Ask are they currently on a GLP-1.
- If yes, they need to be enrolled in Vida to avoid gaps in scripts
- Full reassessment, no guarantee.
- If yes, they need to be enrolled in Vida to avoid gaps in scripts
- Gold-carded: Yes
Additional Info
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What segment is this org in?
- Partnership through Rightway
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Are there any Fees at risk (FAR) org?
- Yes
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When did we launch with this org?
- 1/1/2026
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How is the service being paid for?
- Vida is available at no cost to employees
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How do members enroll?
- Vida App, VSC outreach campaign.
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Where should non-eligible members be directed?
- If you have questions about your eligibility, please reach out to Rightway at the number on your Member ID card.
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Who is eligible?
- Vida is available at no additional cost to eligible Rightway members and their covered dependents who are at least 18 years or older.
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Is the org on the eligibility file?
- Yes
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How often will eligibility terminations take place?
- Eligibility files will be sent daily
- Will follow our standard termination process
- Eligibility files will be sent daily
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Do we offer Phone and/or Email support?
- Phone + email
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Is VSC outreach involved?
- Yes
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